Late last year, a CEO who is currently looking to build out a new product line for his business approached me to get some help on a business plan. He has a great idea for a product that he believes will bring in the sales he wants but needed help in determining how to…
Tag: product
what should you include in a product launch checklist?
Now that you are closer to launching your new product, you are most likely a little stressed or extremely excited, or perhaps even both. After all, you’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? Even if they say they are, how do you ensure they are?…
identifying the right partnership that works for everyone
Product Management is already a complicated profession but it certainly can be a very satisfying one; it challenges you in many ways and gives you opportunities to find creative ways to solve problems. And the most successful product managers are ones who continue to grow because of their ability to forge relationships and partnerships along the…
rethink your go-to-market strategy for a successful product launch
If one tries to look for the definition of Go-To-Market (GTM) strategy to determine what’s best for the organization or the solution/product, it will become very apparent that the variations are endless. Many tried and tested processes and recommendations exist that help a product marketer to put together a GTM strategy for their products/solutions. However, per…
achieving campaign success with smarter spending
The last quarter of the financial year is normally the time when most marketing organizations are trying to figure out what to do with the money that’s left for the year. While its not always the case when there is excess money, but it sure does happen. There could be multiple reasons why organizations or…
focusing on the right customer and avoiding the prickly ones
Most pundits will tell you to identify a clear market segment for your product without which there is no real need to build a product. As simple and valid as the recommendation is, it really is a flawed recommendation. If you really want your product to sell and the customers to buy your product, the real…
3 things to remember as a first time product or marketing manager
As a first time product manager or product marketing manager, it can be very daunting to determine your first steps. More than likely, your manager will give you a list of things you need to get done. Or perhaps you are one of the lucky few who has some time on their hands to determine what to…
Reach Every Customer 