Product Management is already a complicated profession but it certainly can be a very satisfying one; it challenges you in many ways and gives you opportunities to find creative ways to solve problems. And the most successful product managers are ones who continue to grow because of their ability to forge relationships and partnerships along the…
Tag: marketing
rethink your go-to-market strategy for a successful product launch
If one tries to look for the definition of Go-To-Market (GTM) strategy to determine what’s best for the organization or the solution/product, it will become very apparent that the variations are endless. Many tried and tested processes and recommendations exist that help a product marketer to put together a GTM strategy for their products/solutions. However, per…
achieving campaign success with smarter spending
The last quarter of the financial year is normally the time when most marketing organizations are trying to figure out what to do with the money that’s left for the year. While its not always the case when there is excess money, but it sure does happen. There could be multiple reasons why organizations or…
3 things to remember as a first time product or marketing manager
As a first time product manager or product marketing manager, it can be very daunting to determine your first steps. More than likely, your manager will give you a list of things you need to get done. Or perhaps you are one of the lucky few who has some time on their hands to determine what to…
Reach Every Customer 