Have you ever bought anything online from a company that does not have testimonials or some sort of review? My guess is, probably not. Without testimonials or reviews, the company or website does not look credible. And without credibility, no company can expect to attract new customers and grow their business. Many startups confuse customer…
Tag: customer
rethink your go-to-market strategy for a successful product launch
If one tries to look for the definition of Go-To-Market (GTM) strategy to determine what’s best for the organization or the solution/product, it will become very apparent that the variations are endless. Many tried and tested processes and recommendations exist that help a product marketer to put together a GTM strategy for their products/solutions. However, per…
focusing on the right customer and avoiding the prickly ones
Most pundits will tell you to identify a clear market segment for your product without which there is no real need to build a product. As simple and valid as the recommendation is, it really is a flawed recommendation. If you really want your product to sell and the customers to buy your product, the real…
Reach Every Customer 