You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? In addition to Sales, Professional Services, Customer Success, Support teams need to be part of communication and alignment plan since they work with customers and prospects more often than you think. So, how do make…
Category: planning
step-by-step guide to acquire new customers for your new product
It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1-2 products in their arsenal are…
10 topics your business plan must include
Late last year, a CEO who is currently looking to build out a new product line for his business approached me to get some help on a business plan. He has a great idea for a product that he believes will bring in the sales he wants but needed help in determining how to…
what should you include in a product launch checklist?
Now that you are closer to launching your new product, you are most likely a little stressed or extremely excited, or perhaps even both. After all, you’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? Even if they say they are, how do you ensure they are?…
rethink your go-to-market strategy for a successful product launch
If one tries to look for the definition of Go-To-Market (GTM) strategy to determine what’s best for the organization or the solution/product, it will become very apparent that the variations are endless. Many tried and tested processes and recommendations exist that help a product marketer to put together a GTM strategy for their products/solutions. However, per…
Reach Every Customer 