You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? In addition to Sales, Professional Services, Customer Success, Support teams need to be part of communication and alignment plan since they work with customers and prospects more often than you think. So, how do make…
Category: marketing
3 reasons for startups to redo their customer success stories
Have you ever bought anything online from a company that does not have testimonials or some sort of review? My guess is, probably not. Without testimonials or reviews, the company or website does not look credible. And without credibility, no company can expect to attract new customers and grow their business. Many startups confuse customer…
step-by-step guide to acquire new customers for your new product
It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1-2 products in their arsenal are…
identifying the right partnership that works for everyone
Product Management is already a complicated profession but it certainly can be a very satisfying one; it challenges you in many ways and gives you opportunities to find creative ways to solve problems. And the most successful product managers are ones who continue to grow because of their ability to forge relationships and partnerships along the…
Reach Every Customer 