You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? In addition to Sales, Professional Services, Customer Success, Support teams need to be part of communication and alignment plan since they work with customers and prospects more often than you think. So, how do make…
Category: customers
moving upmarket from smb to happy enterprise customers
Given the low barrier to entry, most technology vendors initially target SMB customers and develop a product to meet the specific needs of those customers. As revenues grow, vendors leverage SMB focused customer acquisition and marketing models to try and build a large customer base. Ideally, the product improves, large customers show interest, and vendors…
3 reasons for startups to redo their customer success stories
Have you ever bought anything online from a company that does not have testimonials or some sort of review? My guess is, probably not. Without testimonials or reviews, the company or website does not look credible. And without credibility, no company can expect to attract new customers and grow their business. Many startups confuse customer…
Reach Every Customer 