You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? In addition to Sales, Professional Services, Customer Success, Support teams need to be part of communication and alignment plan since they work with customers and prospects more often than you think. So, how do make…
Category: business
moving upmarket from smb to happy enterprise customers
Given the low barrier to entry, most technology vendors initially target SMB customers and develop a product to meet the specific needs of those customers. As revenues grow, vendors leverage SMB focused customer acquisition and marketing models to try and build a large customer base. Ideally, the product improves, large customers show interest, and vendors…
3 reasons for startups to redo their customer success stories
Have you ever bought anything online from a company that does not have testimonials or some sort of review? My guess is, probably not. Without testimonials or reviews, the company or website does not look credible. And without credibility, no company can expect to attract new customers and grow their business. Many startups confuse customer…
10 topics your business plan must include
Late last year, a CEO who is currently looking to build out a new product line for his business approached me to get some help on a business plan. He has a great idea for a product that he believes will bring in the sales he wants but needed help in determining how to…
what should you include in a product launch checklist?
Now that you are closer to launching your new product, you are most likely a little stressed or extremely excited, or perhaps even both. After all, you’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they? Even if they say they are, how do you ensure they are?…
identifying the right partnership that works for everyone
Product Management is already a complicated profession but it certainly can be a very satisfying one; it challenges you in many ways and gives you opportunities to find creative ways to solve problems. And the most successful product managers are ones who continue to grow because of their ability to forge relationships and partnerships along the…
Reach Every Customer 